Hershey Center for Applied Research to Host International Business and Cultural Customs Event

HCAR partners with Harrisburg Regional Chamber & CREDC to raise awareness
of the cultural distinctions that influence business decisions in China. 


May 11, 2011 

HERSHEY, PA – Hershey Center for Applied Research (HCAR) and Harrisburg Regional Chamber & CREDC are kicking off a new speakers series Thursday, May 12 to educate local business leaders on the cultural customs that drive international business decisions in China.

Inspired by a growing number of international organizations that have located or relocated a facility to Central Pennsylvania, the event will discuss the fundamental cultural considerations, international trade programs and government services that all businesses should be aware of before approaching international audiences.

The event will feature four speakers from the areas of government, business and academia. Collectively, they bring a breadth of experience and a comprehensive understanding of doing business in China.

The event comes at a time when foreign direct investment is bringing millions of dollars to the midstate and adding hundred of jobs in high-tech fields. Within the last two years, the movement has resulted in new research, development and manufacturing spaces for syringe maker Unilife Corp, integrated preclinical services firm vivoPharm and product development company IDE Group Inc.

“Getting organizations to invest in the midstate begins with an understanding of the values and cultural customs that drive lifestyle choices,” Jack Atchason, HCAR Director of Business Development, said. “We’re hosting this event to share what our government leaders and local business leaders have learned when approaching international audiences. Our ultimate goal is to help start a conversation that will lead to more international investment in Central PA.”

HCAR provides strategic services to help international companies seamlessly transition into the U.S. market. From facilitated introductions to integrated strategic business services, the research park provides personalized assistance to help tenants grow and prosper in their new space.

"International companies making the transition to the U.S. market require a lot of support from an operational perspective, and we are proud to provide these services,” Atchason said.  "Every company’s needs are different, but we are always available to assist with processes like incorporation, immigration, recruitment, relocation and financial services. We’re proud to be partnering with Harrisburg Regional Chamber & CREDC to share our experiences and help others find the best approach to partnering with international organizations.”

Event Details  Connections Abroad - A Speakers Series on International Business and Cross-Cultural Dialogues
Thursday, May 12 from 5 – 8 p.m.
Hosted at Hershey Center for Applied Research
• David Briel, Executive Director of the Center for Direct Investment, Office of International Business Development, Department of Community & Economic Development
• Greg King, Global Sales Director, Datacom Business Unit, Communications and Industrial Solutions Division of TE Connectivity
• Peter Godino, Senior Engineer, Global Operations of The Hershey Company
• Anna Marshall, Professor of Mandarin Chinese at Messiah College

The public can RSVP for the event by contacting Caitlin Orr at corr@hersheyresearch.com or by calling Caitlin at (717) 566-8900. 

Contact Kim Stutzman, andCulture
w 717.233.2881 x116
c  717.525.3387


As a Wexford Science and Technology property, the Hershey Center for Applied Research (HCAR) is part of a thriving network with connections to some of the country’s most respected research institutions. Our strategic partnership with Penn State University and the Penn State Milton S. Hershey Medical Center offers domestic and international-based tenants access to advanced technology and other research resources, and immerses them in a climate of innovation.

With an ideal east-coast location convenient to New York, Philadelphia, Baltimore and Washington D.C., Hershey is an emerging research hotspot that offers a high quality of life and access to a well-educated and stable workforce. By leasing fully customizable research, manufacturing and office space while also providing integrated strategic business services tailored to each tenant, HCAR helps early stage to mature life sciences, nanotech and clean tech companies innovate and grow.

Mixed-Use Knowledge Community